Partnership Development Team
Partnership Development Team's Primary Goal
The goal of the Partnership Development Team (PDT) in 2010 is to provide a base for facilitating programs, products, services, events and activities that will ensure the partners' return on investment and provide for increased retention and recruitment of partners.
Mission Statement
Further the Development and Enhancement of Programs and Services that Benefit the Chamber and its Partnership.
Areas of Focus
The Partnership Development Team (PDT) has identified several trends that will have an affect on the direction and focus of the Cocoa Beach Area Chamber:
• Economy: Overall economic indicators show that, even though business conditions in our area are mostly stable, concerns over future national and international stability could continue to impact our primary industries.
• Money vs. Time: Emphasis has been on the amount of time a Partner dedicated to Chamber activities and events. It was impressed that the more time one put into the Chamber as a volunteer, the greater the return to that Partner in the form of recognition and additional business. However, Partners today are looking for ways that the Chamber can save them time by providing products, services and opportunities not available or attainable through standard means and practices.
• Non-Dues Revenue: The CBACC will continue to see a greater share of its annual operating capital from non-dues revenue. Advertising and marketing opportunities, products and services, and information and education are the types of benefits and services that Partners will pay for if they can produce additional business and improve the bottom line.
• Branding and Identity: It is imperative that the CBACC be recognized for the benefits it provides by both the partnership and the community. Consistent branding and identity is crucial. All logos, marks, indicia and messages should be standardized.
• Emergence of Specific Business Segments: The PDD needs to expand and consider programs to meet the need of: home-based, high-tech , manufacturing companies, non-profits, as these expand and relocate to the region.
• Education: More employers are seeking to provide their employees with educational opportunities that add value to the work experience and help to retain critical staff. With the further responsibilities assumed due to streamlining of staff, employers want to offer educational and self-improvement opportunities, but do not want to lose precious production time due to travel and lengthy classes.
Committee Structure
Partnership Development Team Leadership: The Partnership Development Team (PDT) will be under the leadership of the chairperson with direct supervision of the Partnership Development Managers from the President/CEO. Managers of Partnership Development, along with the responsibility of recruiting and retaining new Partners, share responsibilities for supporting and/or conducting several PDT programs and activities.
Programs
The following represents the current programs and events under the direction of the PDT.
• Partner Recruitment and Retention: The PDT monitors new Partner recruitment and retention efforts, and suggests ways to maximize market penetration, improve programs and services, and increase the value of Partners’ investments.
• New Partner Orientations: Monthly - Orientations, on the last Friday of each month (except December - for those months that the last Friday falls on a holiday weekend, the NPO will be moved to the week prior) will introduce new partners to the Chamber, its functions and responsibilities, Councils, Committees, Ambassadors and Lead Clubs, as well as networking and business building opportunities.
• New Partner Welcome Receptions: Quarterly – These receptions, hosted by alternating Lead Clubs allow new partners to meet each other, along with veteran partners fromthe Ambassadors, Lead Clubs, Councils and Committees. These events promote networking, relationships and insight into Chamber benefits.
• Ambassadors - The Ambassadors fulfill their ongoing role as goodwill ambassadors of the Chamber, participating in ribbon cuttings, grand openings, special events.
• President’s Club - Partners that assist in recruiting ten or more new partners in a calendar year will receive membership in the President’s Club. President’s Club members are granted complimentary, base dues for the year following their induction into the Club.
• Leads Clubs - The Leads Clubs are a new Partner opportunity to enhance their networking capabilities and offer interaction with current Partners.
• “Partner Perks” Affinity Programs: The CBACC participates in a variety of programs that provide direct benefit to the partnership, in the form of discounted or value-added products and services.
Events
• Operation Thank You - Annual Partner Appreciation Event
• Support all Chamber Events for Councils and Committees
Budget
There are categories assigned specifically to the PDT budget. These line items include:
• Ribbon, Plaques and Awards - Items provided for ribbon cuttings, Ambassador of the Quarter, Ambassador of the Year, and Leads Club Chairpersons plaques and/or certificates.
• Leads Clubs - Personnel expenses and mileage associated with Leads Clubs meetings and activities. Lead forms and membership applications are also included.
• Ambassadors - Personnel expenses and mileage associated with Ambassador events, such as ribbon cuttings and grand openings. Revenues and expenses for the cost of new -or replacement- name badges, hats, or other insignia are included.
Chairperson
Ralph Golson
Zeeke & Associates
Phone: (321) 508--6102
Staff Contacts
• Cheryl Clark, Senior Manager of Partnership Development
Phone: (321) 454-2025
Email: cclark@cocoabeachchamber.com
• Darlene Hight, Manager of Partnership Development & Public Relations
Phone: (321) 454-2036
Email: dhight@cocoabeachchamber.com